A Logo is a design symbolizing ones organization. Logotype is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
You may also think of a Logo as a simple visual mark to identify your company product or service. There are different types of signs and emblems easily recognized and associated with purposes. There was a time when only big enough organizations could afford to make their own crest. They were visible from the craft fields from long distances. Road signs were designed for informational purposes. They use such techniques as contrasting colors, simplified and yet stylish formats to identify and attract more attention and convey information.
Now days, the most popular and successful companies continue to say that “simpler is better”, especially today when everything is moving so fast you have less and less time to impress your customers.
These days you also have to consider the reproduction cost. More detailed and colorful logo designs are harder to reproduce and they of course cost more. The perfect logo design will look great on a sign board as well as on a business card or on a pen for example.
We have talked about the general use of a logo. Now we are going to get into a more detail look at the logo. There are some general types of logos: Iconic Logo – Some kind of graphical element related to the business field or just an abstract image, for example: Nike, AOL, Micheline. Logotype – Logo based only on the company name. A unique font, or unique layout style can make a great logo, for example: Sony, Coca-Cola , IBM.