A Logo is a design symbolizing ones organization. Logotype is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition. You may also think of a Logo as a simple visual mark to identify your company product or service. There are different types of signs and emblems …
A logo (abbreviation of logotype, from Greek: λόγος, translit. logos, lit. \\\’word\\\’ and Greek: τύπος, translit. typos, lit. \\\’imprint\\\’) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark.
In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. \\\”The\\\” in ATF Garamond), as opposed to a ligature, which is two or more letters joined, but not forming a word. By extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage, a company\\\’s logo is today often synonymous with its trademark or brand.